Monday, December 15, 2014

Elements of Graphic Design

Without these elements, design probably won't be able to come to life, let alone delivering important (or not so important) messages to the people. I've located a few small items in my room to show how elements of graphic design work in harmony with each other to create something inspirational.

 Garrett's popcorn bag utilises stripes of different blue to create a linear and clean design. The stripes give off a look of perfection, something Garrett hopes to present in his popcorn. The recycled paper texture is also a step forward for gourmet popcorn such as Garrett in order to differentiate themselves from plastic tub and plastic bag popcorn. This image sums up why they used blue for their design.

 This is how the bag looks from behind. Witty design right there, capturing the hearts of narcissists and whoever wants to cheer themselves up with a bag of sweet, sweet popcorn.
 KARE strives to be different, unique and most definitely the odd ball out. It has a variety of astounding furnitures and home deco that just screams "I am the one". Naturally, its magazine has to deliver that kind of feeling towards the consumers. Thus the over decorated cover page that seemed to cram some of its most desirable furnitures together along with bright colours, and yet somehow look aesthetically pleasing. (Or it's just too bizarre that you're trying to figure out what's 1+1) However, information is not lost in this barrage of colours and mayhem. The white fonts give contrast to its darker and more colourful background, making the headlines and contact information readable.
 This movie poster, in my opinion is ingenious yet somehow pretty obvious. (Penguins = black and white = zebra crossing) Not much colour is used in this poster but the design is clear and they are closely related to the movie's characters. 
 A lot of shapes are used in this design, constructing several items of harmony in its place. The colour scheme is in balance, ranging from dark red, gold brown and ceramic white that shows how "PRECIOUS" everything is in MPH's catalogue. Simple and straight to the point, its title expressess how much it means to have precious memories that you can cherish for years to come, and how you can express your gratitude and love through words. (literally because books) Its wooden table texture also adds a sense of nostalgia to the whole picture, while making your precious memories seem more real and tangible.
 This pair of shoes are so huge, it demands your attention. Look at how sleek it is, the leather is shining and it looks so comfortable that you want to buy it. There you go, smart design right there, because the purpose of this design is to attract your attention and make you want to know more about their product. It grabs attention with a mere image of a pair of shoes and most women are probablye hooked. (OL maybe?) Notice that pink font right there? INSPIRE DESIRE. That's the whole gig, this poster's sole purpose. To inspire that desire in you. 


 Strabucks retain their design layout for all of these brochures to have a sense of familiarity and belonging. The little objects put together in perfect harmony blends well with the choice of colours. Nothing particular stands out, but nothing else gets forgotten either. It seems that even though the logo might not be present you can still distinguish it as a Starbuck's brochure because its linear and constant layout.
A postage is designed to be obvious and clear. The information are seperated by segments and columns so nothing gets mixed up. It is important for the address to be clearly written in larger fonts to make deliver a breeze (the blacked out section) Especially air mail because, it travelled so far and nobody wants it to suddenly go M.I.A.
 A very simple magazine layout. The focus is on the variety of food packed in one corner that makes readers want to know more about this column. 
Comic layout is also part of graphic design. The narration is delivered smoothly while the story progresses without being too jumpy or too fast. Boxes of different widths and heights are used to show all kinds of emotions and feelings in a comic. 

There are a few bad designs that didn't properly utilise the elements of graphic design in their work, such as:
 This clearly too cramped and eye piercing magazine catalogue. Although they seperate segments with thicker lines, the information are still too packed together to properly enjoy reading it, let alone finding what the consumers want!
Although the continents and countries are numbered, it is still very troublesome to flip the poster over to know which country belongs to which number. Maybe the more well known countries are a dead spot on, but how about the smaller countries that aren't that recognisable?

There are many more designs out there that knows how to properly mix and match elements of graphic design together to create semblance between them. They are important and crucial for a design to function properly and to achieve its main purpose --- delivering messages to the people.