Advertising Design: Print Advertising

We explore the different ways of presenting a product/service using advertising. By researching, sketching out drafts and finally creating the ad using Photoshop.

Here are a few of the products and services that I've chosen. Our lecturer gave us pointers and guided us throughout the whole creation process. We developed a sharper insight on the ways of creating an effective and visually pleasing advertising design.

Sharpie

Domino's Pizza

Pos Laju

WWF

Our lecturer guided us and gave us pointers on how to improve our advertising posters.

Finally, we pick one of the product/service and develop a series of print advertisement that consists of below the line and above the line prints. I've picked WWF and decided to create bus wraps and billboards for above the line; brochure and poster for below the line.

Billboards & Bus Wraps

Brochures & Posters

Advertising: TV Commercial

For Advertising Class, we had to make a 30 second long TVC as part of our assignment. We decided to film using the stop-motion method. Our product of choice is HACKS medicated cough sweets, with the concept of turning irritation into relaxation.

Example, an old car with loud and intruding engine noise compared to a sports car with smooth revving engine sound.

Our idea behind the TVC is to let people know that with HACKS you can turn life's little irritation into something sweet.

Here is how we proceed with our shooting.

First we prepare several different models of our subject.

We then use foam board to create the gravel road, setting the camera in a fixed position. A ruler was used to measure the distance between each model for smoother animation.

We start shooting from the first scene, where an old car drives past the frame. Once our lecturer approved of the animation style and quality, we proceed with the next scenes.

Shooting for scenes two and three, where HACKS 'displays' its 'superpowers' before a sports car drives past the frame.

Here's the part for the old car, sound effects added.

                                         

Final video outcome: (please watch it on YouTube!)

https://www.youtube.com/watch?v=cHj8vgJxv18&app=desktop

Interactive Multimedia

Our class was introduced to Adobe Flash for the very first time in this class. We learnt basic interactive design and was tasked to create an interactive kiosk using Flash.

Here are some of the things we learnt in class:

1. Creating interactive buttons and movie clips from static graphic elements

2. Pop outs from buttons

3. Import Illustrator design into Flash

4. Import BGM/sound into Flash design

5. Pop out windows (movie clip) that are movable

6. Interactive gallery

7. Import video into Flash

8. Create classic tween

The theme I chose for my kiosk is Cafe. My cafe's theme is based upon the famous story Alice in Wonderland written by Lewis Carroll. I gained inspirations from cafes around Japan, and Pinterest ideas.

http://www.alice-restaurant.com/meikyu/

http://www.alice-restaurant.com/ehon/

http://www.alice-restaurant.com/maho/

http://www.alice-restaurant.com/kojo/

http://www.alice-restaurant.com/buto/

Sitemap:

Some movie clips:

Stills of the kiosk:

This is the start screen. Movie clips used: Cheshire Cat, Alice and White Rabbit, Absolem, Welcome title and Cafe Name, Clouds, Dormouse Cursor  The button "Tap to Order" is animated.

Once you tap on the button on the start screen, you are brought to another scene where you're asked to choose between two menu. Movie clips used: Clouds, Alice and White Rabbit, Dormouse Cursor. The buttons for Menu, Special Set and Back are all animated.

If you choose the Special Set, you will be brought here. Animated curtains will open to reveal the plates which are your set choices. The Next and Previous buttons are animated.

You will be brought here if you picked Menu instead of Special Set. There are 5 categories to choose from: savoury and sweet for food; coffee, tea and other for drinks. The mushroom button is animated. The indicator above "Savoury 1/2" tells that there are 2 pages for the category mentioned.

As you hover your 'mouse' over the menu cards, it flips to the back revealing some information on your menu choice.

Once you have placed an order, you will be brought to the final page of the kiosk. Movie clips used: Tea Party Cake, Floating Teapot, Cupcakes, Flamingo and White Rabbit, and Alice.

Total scenes: 17