Advertising Design: Print Advertising

We explore the different ways of presenting a product/service using advertising. By researching, sketching out drafts and finally creating the ad using Photoshop.

Here are a few of the products and services that I've chosen. Our lecturer gave us pointers and guided us throughout the whole creation process. We developed a sharper insight on the ways of creating an effective and visually pleasing advertising design.

Sharpie

Domino's Pizza

Pos Laju

WWF

Our lecturer guided us and gave us pointers on how to improve our advertising posters.

Finally, we pick one of the product/service and develop a series of print advertisement that consists of below the line and above the line prints. I've picked WWF and decided to create bus wraps and billboards for above the line; brochure and poster for below the line.

Billboards & Bus Wraps

Brochures & Posters

Advertising: TV Commercial

For Advertising Class, we had to make a 30 second long TVC as part of our assignment. We decided to film using the stop-motion method. Our product of choice is HACKS medicated cough sweets, with the concept of turning irritation into relaxation.

Example, an old car with loud and intruding engine noise compared to a sports car with smooth revving engine sound.

Our idea behind the TVC is to let people know that with HACKS you can turn life's little irritation into something sweet.

Here is how we proceed with our shooting.

First we prepare several different models of our subject.

We then use foam board to create the gravel road, setting the camera in a fixed position. A ruler was used to measure the distance between each model for smoother animation.

We start shooting from the first scene, where an old car drives past the frame. Once our lecturer approved of the animation style and quality, we proceed with the next scenes.

Shooting for scenes two and three, where HACKS 'displays' its 'superpowers' before a sports car drives past the frame.

Here's the part for the old car, sound effects added.

                                         

Final video outcome: (please watch it on YouTube!)

https://www.youtube.com/watch?v=cHj8vgJxv18&app=desktop