The bold colour palette describes the company well --- fun, daring, and obviously the odd one out. (Or the one that is going to stand out the most). The blue and yellow are in their purest hex codes. (#0000FF and #FFFF00) The simple colouring and vector lines are there to make the logo look clean and straight to the point, and to direct the viewers eyes to its big bright blue glasses that will be the focal point of the company's logo.
Yellow is the colour of optimism and confidence. In a psychological sense, it is the colour of the mind and intellect whereas in designing it inspires original thought & inquisitiveness,
However, there is still systematical planning and process going on behind the scenes, as depicted in the company's use of clean cut straight lines to portray their sensibility and responsibility at executing their work in the most professional sense.
Nerdy Bunny Designs desire to portray a fun and exciting image to the public, all the while telling them to put their trust in them, because while designing requires creativity and explorative minds, it also demands precision and sensitivity to small things. The most holistic approach to graphic design is to know how to observe, understand, and then break all restrictions while creating something fresh and new from all those observations and revelation.
Nothing can be created without first starting, and inspirations are important. Nerdy Bunny Designs' bold blue and yellow subtly hints to this, the yellow slowly boils a passion deep inside a viewers consciousness(instead of going all out with a bold red), while the blue offers peace of mind, providing a mild soothing affect that tells the viewers it's okay to go crazy with your imagination, if you remember to do it with a sense of control and keeping your eyes on the purpose of your creation. (All of this would be in one's subconscious)
The idea first originated from the fairy tale --- Alice in Wonderland. The bunny was a crucial character to the story, and thus a bunny came to symbolise a Graphic Design company that implores fantasy and other wordly wonders in to our society. Think of the clients and the masses as Alice, just a simple and curious girl who found something unique (a talking rabbit) and wanted to know more. This leads to her finding a new and magical world, where she began to explore discovered new things she thought she could only find in books. Nerdy Bunny Designs will become that rabbit hole, bringing our new generation to a whole new world where design is out of this world, and to express their individuality through a group of like-minded partners.
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The logo design was chosen among all these other sketches.
The name Nerdy was inspired by how modern society picks up a new trend in the blink of an eye. In one way, the quirky design is meant to become a quick trend around the younger generations, making it more renowned and popular. However, it is trying to prove how it is a singularity among the norm, how all the "cool kids" fit in and its not. This will be what the company is trying to say, don't try to fit in by changing who you are, your ideas, your mindset, your beliefs, your individuality. Fitting in doesn't make you stand out at all, and you should stay true to what you love, even if its nerdy bunnies with nerdy glasses.
To put it in simpler terms --- just be yourself, because whatever you had or will experience, will be special to you, and they will become unique inspirations for you that others will never ever understand. To be able to express yourself to the public and to show them your thoughts by creating something uniquely you, that is what it means to become part of the Nerdy Bunny Designs team.
Sizes:
Letterhead - 21.6 x 27.4 cm
Envelope - 22 x 11 cm
Clear File Holder - 20.48 x 19.1 cm
Sketch Pad - 14.8 x 21 cm
Note Book - 14.8 x 21 cm
Name Card - 8.88 x 5.8 cm
Pen Drive - 3.4 x 6.68 cm
Bookmark Clip - 5.6 x 2.92 cm
Sticker - 7.4 x 4.96 cm EACH
Psychological Properties of Colour:
Blue
-Trust
-Responsible
-Loyalty
-Integrity
-Reliable
-Peace
-Inspires high ideals
Yellow
-Hope
-Cheerfulness
-Fun
-Logic
-Mental agility
-Perceptive
-Clarity of thought
Links:
Principles of Design incorporated:
-Balance
The logo is usually placed perpendicular to the corporate identity
-Contrast
The stark diffference between blue and yellow acts as a huge contrast between colours
-Emphasis
The logo is usually large enough to draw attention to it, especially its glasses
The font is Bauhaus 93, big and blocky but the curved edges make the font much more nerdy yet approachable
Elements of Design incorporated:
-Line
Lines are usually placed underneath a corporate identity to avoid a surreal floating feel to them, holding them to the ground and making them much more solid.
-Shape
The logo is in the shape of a bunny, and the glasses are considerably big to bring out the nerdy feel
-Colour
Blue and yellow, along with the reflection inside the logo's glasses
-Space
The space between the logo and the catchphrases are evenly spaced out to avoid clashing or making the whole composition unbalanced
